PPC & Google Ads for Small Business
PPC and Google Ads management for small businesses and local trades, aimed at reaching customers who are searching for the work you do.
Paid Search, Managed Properly
Pay-per-click advertising, most commonly Google Ads, can place an advert alongside search results, with a fee paid each time someone clicks, rather than waiting for organic rankings to build over time. Results depend on your market, your budget and the quality of the campaign.
The difference between a campaign that wastes money and one that earns its keep is usually in the management: the keywords targeted, the negative keywords excluded, and the landing page the click arrives on. We aim to build each campaign around a clear landing page and manage it honestly, with clear reporting on where the budget is going.
- Keyword research targeted at genuine buying intent
- Negative keywords excluded to stop wasted clicks
- Clear landing pages built for the campaign
- Clear reporting on spend, clicks and actual enquiries
- Campaigns reviewed and adjusted regularly, not left running blind
- Honest advice on realistic budget for your industry
Why Choose Impowered for PPC & Google Ads
Managed Honestly
Budget goes towards campaigns that are worth running, with an honest view of what to expect.
Built On Clear Landing Pages
Every campaign points to a page built for it, since a confusing or slow landing page can waste paid clicks.
Reporting You Can Actually Understand
Clear updates on spend, clicks and real enquiries, not a wall of unexplained numbers.
PPC & Google Ads for businesses all over the UK
Alongside SEO, PPC can bring visitors to your site while organic visibility builds, which can suit trades, local campaigns and new websites that are not yet visible in search. Impowered manages Google Ads for businesses all over the UK. Call 07441 396701 for a free chat.
What this costs
Google Ads management is quoted on the size of the campaign and is separate from a website build. Your advertising budget is paid directly to Google and is not part of what we charge, so you always know which part of the spend is ours and which is theirs.
PPC & Google Ads Questions, Answered
How much should I budget for Google Ads?
It varies a lot by industry and by how competitive the keywords are in your area. An honest conversation about your goals and your market gives a realistic starting budget, rather than a one-size-fits-all figure that suits nobody.
What is the difference between PPC and SEO?
PPC buys visibility alongside the search results for as long as the campaign runs. SEO builds visibility in the normal results over time and carries no cost per click. Many businesses run both, for different reasons.
How quickly will I start getting leads from Google Ads?
Campaigns can start receiving clicks soon after going live, which is the main practical difference from SEO. How many of those clicks turn into enquiries depends on your market, your budget and the page they land on.
Do you manage the campaigns or just set them up?
Campaigns are managed on an ongoing basis, reviewed regularly and adjusted based on what is actually bringing enquiries, rather than set up once and left running on their own.
What happens to my ads if I stop paying?
Paid visibility stops as soon as the budget stops, which is the trade-off against SEO. That is why many businesses run PPC for visibility straight away while SEO builds toward something longer lasting.
Related services
Ecommerce Websites
Online shops built to sell and easy to run, without the headaches.
Learn more →
SEO
Search-focused structure and content to help you be found for the searches that matter to your business.
Learn more →
Local SEO
Local landing pages, Google Business Profile support and clear local information for the areas you cover.
Learn more →Trusted by local businesses
Real recommendations left by Impowered clients on Facebook.
Gary is very professional. I had been thinking about getting a website for years and kept putting it off, as I thought it was going to be a nightmare. Gary made it very easy, and his communication skills are on point. Highly recommended.
Recently made my company a website, and the design is very impressive. Great communication throughout the process. Would highly recommend to anyone thinking of having a website made. Great value.
Top, fast and professional service from Gary. More than happy with the website. Would definitely recommend his services.
Very happy with the outcome, and excited to see what leads and business can come from this. I had never had a website, and having someone design it and tweak it as I go along with a simple message makes my life easier. Get in contact with him for all your needs.
Top service from Gary. He really knows his stuff and walked me through everything I was not sure about, with no trouble. Highly recommended.
Ready to talk about PPC and Google Ads?
Call today for honest advice and a fixed, fair quote. No pressure, no jargon.